Kimani Books is a rather new publishing imprint of African-American romance titles. While browsing through a Rite Aid store in my hometown in the Bronx before trying out a Bookstore spree contest at a local Barnes & Noble store, I witnessed an entire magazine rack filled with publications by the imprint and had to take 5 steps back because I have never seen AA titles in Rite Aid displayed so nicely. You could just grab the books off of the shelves, but surprisingly, almost every person on line walked right by the books and never gave the books a second glimpse. I don’t know why I was studying traffic flow, but I had to stop and ask some customers if they were interested in AA titles at all. The customers said that the covers all look alike, and if they had to buy a book, they would have to actually read the back matter to make up their mind because the titles are simple as well. Hmmm, so much for romance books selling out this holiday at Rite Aid stores. However, if one romance book sells each day per title then this is a plus. Romance is supposed to be the biggest selling genre, but maybe trends are changing. Readers in Rite Aid may think they’d never find anything but a bubblegum romance book in a family oriented store. The customers mentioned they liked erotica books, and if they wanted a romance book, they know how to go out on the streets of New York and purchase the books they want. This was devastating news, but nevertheless, I am sure those Romance books from Kimani will sell out soon. Do you read romance books or write them? What’s your take on booklovers fickleness?