When you copyrighted your works every page was scanned and became non-exclusive digitalized property of the U.S. Library of Congress on file for people to view. As a result, entities like AMAZON.com were able to acquire excerpts if you opted to sell your work on its site. Now GOOGLE has infringed on every author and loaded on your work without permission on a catalog database, reason being, they want to place strategic ads on the digitalized pages of your works when downloaded to make money.
The more a book is searched on Google, the more likely their cooperative ad impressions are viewed by their customers who opt to advertise with them. Since advertisers these days only care about number of impressions and not realizing some clicks are sort of robotic , as in fake non-personal hits automated by paid for generated hits, it’s hard to tell just how successful these media campaigns are in getting folks to actually click on the banners as opposed to view banner impressions. Furthermore, GOOGLE not only generates viewers interest in yoru books with digitalized excerpts or fully scanned books, but they are willing to pay share holders ongoing.
The GOOGLE CLASS ACTION LAWSUIT will entitle authors to get no less than $60 per digital book available online through Google. You’ll continue to receive funds as long as peopel are clicking onto your books and impression goals are being met to satisfy their advertisers. If you op out of the lawsuit and decide to acquire your own lawyer, that coudl get very expensive on your own and you are talking about auditing a huge entity. Your works will not have a presence online and virtually non-visible, but at the same time you will be able to control who is peeping inside your book which is vulnerable to highjacking book pirates. Even if your books are creating impressions with paid for ads on its pages, how will you know if the records stated by Google are accurate?
After all, AMAZON.com affiliate program sort of went out of business meaning all of those hundreds of thousands of online bookstores who loaded on AMAZON apps hoping to attract buyers through their store via one’s own account, won’t be able to capitalize anymore or even suggest their own bestselling list since the program is no longer in use. Sites who have their own stats generators to accurately view the most popular clicked books stand a better chance with creating any list like www.disilgold.com which devises its own renown “THE HEATLIST” based on non-IPO tracking stats. We just compare internal stats as far as clicks.
GOOGLE also, can generate catalogs and copyrighted magazines, but if any of these publications under these terms never issued electronic rights to their advertisers, they could be sued by freelance writers who object to GOOGLE SEARCH ENGINES digitalizing perhaps, non-exclusive articles that originally granted permission for one time use in a printed publishing, but not electronic files. GOOGLE may also, license thousands of share holders in upcoming years so will this mean right holders will have to contact all licensees in the future to have any digitalized works removed from GOOGLE.
Finally, for publishers with authors of works this GOOGLE revolution can be a disaster since readers can now view all past works in their entirety online. Yes, this will earn income for publishers who can benefit from searches of their books if indeed GOOGLE does pay, but how will authors benefit at all since profit from onlien surfing is even less than revenue earned from real time booksales on store shelves.
If digital downloading is the wave of the future to satisfy the thirst of readers, you can expect for your average book deal advance to be nothing more than a salary stretched over the course of an author’s contract since royalties will be virtually pennies with cheap downloads. Even the most modest and frugal author can’t live off of a few thousand to even maybe a few hundred thousand dollars for the rest of their lives.
The GOOGLE REVOLUTION may be heaven sent as far as visibility for authors, but a nightmare for those who understand anything free online equals empty pockets later on. Authors don’t want to give away their property, they want to sell it. Watch this video sent to me by Jan Nathan to understand what is going on with this settlement and how it may affect you.